BMW Needs To Stop Being Weird About Old People

Back in November, I wrote about BMW’s strange marketing campaign in which the brand defended its ugly iX electric SUV by brushing off detractors with the phrase “OK Boomer.” I wrote then that this seemed like a questionable move given that BMW’s customers tend to be older. But BMW doesn’t seem to care, because the…Read more…

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Car Enthusiast with 25 years of JDM and USDM cars, engine swaps, turbo builds.